Excellence.

Excellence in creative work rarely starts with the output. It starts with something internal: a decision, made before…

Nobody warns you about the long middle of creative work. The beginning has momentum and the end has…

There is a version of excellence that is entirely self-referential. It is about producing something that demonstrates your…

Nobody starts out making their best work. Every creative you admire, the designer whose work feels effortless, the…

There comes a point in most creative projects where the pressure stops being motivating and starts being crushing.…